VITA

Driven business developer w/ over 12 yrs experience in online, mobile, sales & commercial development. With a passion for marketing, media and design I combined these interests during my career. Outstanding track-record of digital achievements w/ZDF.newmedia, T-Online, MTV & madvertise. Worked as Director Partner Development at madvertise Mobile Advertising. Sucessfully launched several key partnerships at MTV, i.e. Microsoft, iTunes and Bigpoint. Founded a high-circulation city magazine in East Germany before corporate career.

Specialties

  • High-profile client facing business development (developed over 20 key partnerships both national and international)
  • Digital expertise in mobile, online-marketing and ecommerce (SEO/SEM)
  • Perfect understanding of online and mobile market in Germany (Performance/Premium)

Christian is the CEO and co-founder of adjust, an internationally leading mobile app tracking and analytics company. He has been involved in the digital arena with major media companies for more than a decade.

Prior to adjust, Christian worked for several years in the management team of Madvertise, one of largest mobile ad networks in Europe, where he was responsible for Partner Development, AdOperations, Marketing and PR.

Christian previously oversaw the digital revenue department at MTV Networks as Head of Commercial and was responsible for all commercial activities in the digital online and mobile-range. He realized several collaborations, e.g. Bigpoint, Microsoft or iTunes worldwide in over 20 countries and provided user growth in the seven figures.

In October 2013, Christian was named ‘Mobilista of the Year’ at the Best of Mobile awards due to his considerable contribution to the development of the German mobile scene.

Christian studied business administration at the European University Viadrina and the Bergakademie Freiberg, and Communication at the Institute for Marketing and Communication in Berlin. During his studies he founded his first company, which later emerged as the most successful city magazine in East Brandenburg.

www.facebook.com/henschel

www.twitter.com/chdotcom

http://de.linkedin.com/in/christianhenschel

www.xing.com/christian_henschel

from 2012, Co-founder & CEO of adjust GmbH & adeven Ltd.

2010 – 2012, VP Global Supply, Marketing & PR (global responsibility for Marketing & Communications/Ad Operations) madvertise Mobile Advertising GmbHhttp://www.madvertise.de

2008 - 2010, Head of Digital Commercial, MTV Networks Germany GmbHhttp://www.mtvnetworks.de

2005 - 2007, Senior Manager Online Business Development, MTV Networks Germany GmbHhttp://www.mtvnetworks.de

2003 - 2005, Produktmanager, InteractiveMedia CCSP GmbH (T-Online International AG)http://www.interactivemedia.net

2001 - 2003, Junior Manager Marketing & Unternehmenskommunikation ZDF.newmedia GmbHhttp://www.zdf.de

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